“The only place in town I would ever eat soft serve at is Nielsen’s,” said Norlin, who ironically is lactose intolerant, “but it’s not even soft serve, it’s frozen custard.” (Kerri Fukui | Courtesy of Normal Ice Cream) Alexa Norlin, owner of Normal Ice Cream, poses inside the store near 900 South and 200 East.Īlexa Norlin, who owns Normal Ice Cream, said one reason she opened her business is that she became fed up with all the “extra cold” drive-thru soft serve. They also say soft serve provides more flexibility than other types of ice cream, making it the best ice cream on the market. In fact, Utah ice cream makers say that nostalgia factors into why they opened their businesses and why soft serve can outlast other trends - if you can call it a trend at all.
These modern businesses benefit from the drive-ins and drive-thrus - like Arctic Circle, Dairy Keen and Iceberg Drive Inn - where generations of Utahns and other Americans first tasted the signature swirled sweet. Since 2017, the year that Buzzfeed named Auntie Rae’s Dessert Island in Holladay the best soft serve in Utah and about 10 years after the frozen treat started trending across the U.S., at least three soft serve-only businesses have opened in the state: Normal Ice Cream, Spilled Milk Ice Cream & Cereal Bar and William’s Dairy Bar.Ĭloud Ninth Creamery, Ginger Street and The Churro Company also offer the airy confection in addition to other foods and desserts. The shop, named after their son, opened in May, becoming the newest addition to a small but growing market of premium soft serve businesses in Utah. Now they own and operate William’s Dairy Bar in Provo.
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And when the couple began to dream of opening their own ice cream parlor in Utah, the Virginia store became a training ground, where they learned how to make a rich and creamy soft serve. Years later, when Goodfellow returned home with his then-fiancee and now wife, Madeline, the soft-serve stand was their first stop. But the wait for a brownie sundae was well worth it.
No matter how a young Jacob Goodfellow spent his summer days - swimming at the pool or riding bikes with his friends in his northern Virginia hometown - they often ended the same: at the soft serve ice cream shop. The price is really reasonable too.įlavor, atmosphere, cost performance- Iceberg has all their bases covered.Originally published by The Salt Lake Tribune Two could easily share one medium and be more than happy. If you haven't been before, get ready to be blown away. Chocolate based shake with Oreos, cookies and cream, and marshmallow. I had an off-menu special called the "Muddy Penguin". It almost always ends up well, and this time was not just a home run, it was a grand slam! The other people I was with ended up eating from mine as well, it was that good. I like trying new things and I like asking an employee what they like. Coming here after a meal is a wonderful thing.
I feel kinda bad that they have a whole other menu with food, but I just want milkshakes when I come here. There's a few little tables inside, and a handful of umbrella tables outside. Super old school, and still super delicious. the corner, with its funky shaped building. If I'm in SLC and feel like a shake, Iceberg is what I think of.Ī franchise establishment now, with a few locations scattered throughout the valley, I still like coming to the OG spot here on. Iceberg, iceberg, you do your thing so well.
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